A digital agency that helps your business flourish online.
The internet has become one of the most significant technological advances of our time but it is those companies using it well that are gaining the advantage. Most businesses have a web presence in some form but often only as part of their normal marketing mix. Internet marketing however should be more than this, maybe even at the centre of your overall marketing plan acting as the conduit for customer or prospect interaction.
Digital Marketing or Web Marketing refers to the collaborative effect of combining a well designed and well built website with appropriate functionality overlaid with the benefits of search engine marketing. This requires knowledge and skills in all these disciplines. That’s the key advantage of Bright Matter; we can offer you a team approach capable of delivering you a complete online solution with specialist expertise in all the required areas.
We at Bright Matter understand the marketing business and with most projects tend to work alongside either the internal marketing team or external marketing agency to effect an on line campaign. The internet marketing campaign will align and compliment offline marketing activities as a result.
Our methodology is centred on the customer; that being the customer’s customer. Whether b2b or b2c; customer knowledge is key. “How can you design a site, fill it with functionality or content or structure it for search engines without knowing who will use it and what for!”
Brightmatter provide internet marketing consultancy services on customer identification working with you to understand your customers’ buying habits, interests and requirements. See our internet marketing audit service to analyse customer segmentation and identification to ensure your web presence is attracting the desired visitors and managing the information flow.
Websites are after all digital versions of marketing material but with the advancement of technology can do this in a more interesting and importantly a more interactive way. Your website may have many desired marketing objectives; to build brand awareness, to entertain, to inform, educate or indeed to provide a route for sales or lead generation.
The communication of marketing messaging in websites is a serious business. Managing the visitor with use of adobe flash® or colour, design, imagery and the use of well written content is essential. As is the functionality chosen not for its existence and cleverness but for the specific benefit it adds to the sales process.
Bright Matter can deliver you a complete service from the initial design concepts based on customer segmentation and marketing objectives through to Search Engine Marketing and back end functionality.