Paid search is a search engine based advertising program. It differs from many other forms of advertising as you can be very surgical in the application of this very successful advertising medium. Whilst top natural or organic listings are always the aim of every search marketing agency by doing search engine optimisation, it’s not always quick to get first page listings for popular key phrases so supporting an SEO campaign with paid search is a rapid way of generating sales or valuable leads. All the main search engines have paid search including; Google Adwords. Yahoo with sponsored search and Microsoft with their MSN (AdCenter).
Pay Per Click (PPC)
Whilst paid search is a very cost effective way of reaching new customers instantly PPC campaigns need expert management to ensure your budget is appropriately allocated for maximum return. Bright Matter focus on ensuring your adverts appear for the correct key phrases relevant to your business and your audience. We will monitor results and test various scenarios. We will manage your account within a budget and tactically bid for maximum exposure. We will report on success and advise on competitive situations.
Beyond the standard campaigns are additional ways for extending your audience reach. Google have a network of partner content sites enabling you to have your site appear on other sites relevant to your ad. These ads are not limited to text ads but can be extended to images, animations or even video. Try a campaign and measure the results. Speak to one of our team to arrange a consultation.