Search Engines and Digital Marketing

Whatever your business objectives the benefits of Search Engine Marketing are huge; search engine marketing is now pulling budgets from many other forms of advertising and marketing as the internet proves beyond doubt that it can generate revenues from a wider audience at a fraction of the cost. Of all the internet traffic 80% derives from search engines. Internet purchases are also now an acceptable way of buying all sorts of products competing directly with the high street. One of the greatest “unappreciated facts” however is the emergence of B2B selling with the ability to find specific products or services previously difficult to source.

A key differentiator to other forms of marketing is the surgical way you connect to perspective buyers via search engines. Other forms of marketing and advertising are ‘scattergun’ or at best opportunistic. Search Engine Marketing enables the qualified visitor to find you meaning they are from the outset a willing party to receive information about their search. If they are searching for some ‘neck cream’ or ‘classic car insurance’ or a ‘ PTFE Coating specialist’ then the chances are they really are looking for just that. If that’s what you do then you are one step closer to that sale.

Using Search Engines as part of your marketing strategy can deliver you measurable results so that a return on investment can be achieved. Bright Matter helps you align your business and marketing objectives with a well considered Search Engine Marketing plan.