Search engine optimisation is to many shrouded in mystery and often referred to as a “black art”! We at Bright Matter want to dispel that rumour as nothing could be further from the truth. Search Engine Optimisation is in fact a very logical process. Its focus is on getting your web pages high on the major search engines for specified search terms. Whether an ‘Art’ or ‘Science’ search engine optimisation requires essential knowledge, time and good judgment.
For the search engines to list your site they first have to know it exists and then to understand what the site is all about. They do this by sending a program down the internet to your site ‘Spidering’ it looking for information; Imagine this little ‘Googlebot’ scratching its little head wondering what your pages are all about. Its down to us to ensure it leaves happy that it knows what you do, what terms to list you for and the credibility you have in your chosen subject matter.
Bright Matter are specialists in structuring sites not only for search engines but for the all important human visitors as getting this balance is key.