The three main things to get right for search engine optimisation are; content, content and content. Search engines want to give their visitors a good information experience and because the ultimate human visitor can read, once they have been impressed with your graphics, designs and photography they will focus on reading your content to establish whether you fit with their needs.
When copywriting don’t get hung up on writing for the search engines; focus on your visitors, provide top quality information that helps your visitor, educates, informs or even entertains them. If you write well written content the search engines will know and reward you appropriately.
Once written copy can be edited to ensure the search engines know what it is about – that’s where we really can help you as it is this structure that will help beat the competition to top search engine listings.
Moreover if your prose is that good you may find other sites linking to it for additional reference on a subject matter. These links also help propel you up the search engine listings.
We appreciate writing good copy for your site is time consuming so Bright Matter provide a copywriting / editing service at many levels:
Editing existing content for desired keywords
Copy editing content for improved readability
Copy writing content for website pages
PR copywriting for link building and article material
The rule of thumb for page content is ‘one page per theme’ – normally one page is geared around an important key phrase. But your content, if informative about your subject matter, will by default be littered with relevant terms and likely to ensure your page gets listed for these terms as well. This is called the ‘long tail’ of keywords.
Websites are no longer just brochures online they are at the centre of your marketing mix. The way you manage the information on your site is essential, decide what you want to achieve. Build credibility by sharing information, being informative and authoritative and provide a call to action to encourage contact if that’s the intention.