The use of email marketing has exceeded direct mail for some time now. This is largely due to the cost effectiveness of sending out emails and the quantifiable way in which you can target your message at your intended audience.
When used effectively a permission based email marketing campaign can become a key tool for customer acquisition and retention.
Your website is central to any email marketing campaign. It forms the platform for people to subscribe and even unsubscribe to your list. Think about growing your list through ‘send to a friend’ features, how about even the idea of shopping for a friend?
An email template needs to consider the brand and message it is promoting as well as the varying email software that people will be viewing it with.
And then of course there is the measuring of success, was your email received, who clicked through to the web site and via which parts of the mail? – all important before we send your next mail out!